Running for a Better World: Join the Movement and Run for the Oceans
Every second breath we take is generated by life in our oceans. We need the oceans to survive. But the oceans are at risk — marine plastic pollution is one of the biggest environmental issues in the world today. Runtastic, adidas and Parley for the Oceans have come together to raise awareness and inspire people to get behind this cause, one mile at a time.
adidas x Parley Run for the Oceans, a new campaign to inspire action and collaboration, uses the power of sport to affect positive change in the world. The campaign brings together runners, ocean ambassadors, influencers, media and special guests who aim to show commitment to the cause and highlight the beauty as well as the fragility of the oceans.Every second breath we take is generated by life in the oceans. Click To Tweet
The adidas x Parley Run for the Oceans will take place in New York City on June 8, World Oceans Day 2017.
Wherever you are in the world, there are many ways to join the movement:
- Take part in the digital run!
From June 5 – 11, runners around the world will come together to show their commitment to the cause, one mile at a time. Here you can register for the digital run for free and contribute your mileage.
- Download the Story Run!
Runtastic has created a special Story Run, Back to the Oceans. Listen to it on your next run and work out with added purpose. You’ll learn ways to avoid plastic use in your everyday life and help save our oceans. You can download the free Story Run here beginning June 5.
- Check out the Parley A.I.R. Strategy!
Parley for the Oceans is a collaboration network and organization dedicated to raising awareness of the beauty and fragility of the oceans. They see the key to ending marine plastic pollution long-term in creativity and collaboration. With a focus on eco-innovation, they’ve created the A.I.R. Strategy to raise awareness and rethink the role of plastic in society today, while also taking direct action to change out plastic usage and clean our oceans and shorelines. Find out more about the A.I.R. Strategy here.
- Get your pair of adidas Parley shoes!
adidas and Parley have teamed up to transform marine plastic waste into innovative sportswear. Check out our story on the first adidas Parley shoe. You can grab your pair of UltraBOOST Parley, UltraBOOST Parley X and UltraBOOST Uncaged Parley when the shoes drop on May 10 on adidas.com/parley, and then hit the streets in the digital run beginning June 5!
Help us spread the word about Run for the Oceans by sharing the story on social media. The fate of our oceans is everyone’s responsibility. We’re all in this together. Let’s get running and start making a change! Follow the conversation at @adidasrunning and @parley.tv on Instagram, Twitter and Facebook using #adidasParley #UltraBOOST.