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ASO Manager

  • full time
  • Linz or Vienna
We celebrate diversity, foster inclusiveness and encourage individual expression in our workplaces. We want you to be your amazing authentic self, embracing your differences and individual experiences to help us change lives through the power of sport! Runtastic is proud to be an equal opportunity workplace. Everyone is treated fairly regardless of race, gender, age, ethnic background, sexual orientation and expression, or other differences.

Want to support hundreds of millions of people in their fitness journey? Join the Runtastic team and work for the adidas Running app

As our ASO Manager, you will be responsible for building the image of the adidas Running app in various app stores that ultimately increases engagement for our product. You will be in charge of creating, adapting and executing our ASO strategy, providing guidance for internal adidas teams and collaborating with external partners. 

You’ll contribute by:

  • Increasing downloads by conducting research to optimise keywords and conversion rates for the adidas Running app on Google Play, App Store and Huawei App Gallery 
  • Managing and integrating Apple search ads to leverage paid and organic keywords
  • Working together with our Design and Localisation Teams to coordinate creative efforts and deliver effective A/B testing
  • Collaborating with adidas flagship app teams to combine and leverage insights, performances and resources 
  • Staying up to date with ASO strategies by bringing new practices and methods to the team
  • Representing our team at conferences and other mobile events

What makes you the right match:

  • 2+ years of experience in paid acquisition, mobile advertising, or media buying experience  combined with 1+ year of experience in App Store Optimization
  • Preferably, a degree in e-Business, e-Marketing or related field
  • Excellent knowledge of App Store and Google Play Store developer consoles, key ASO metrics and mobile marketing terminology; first experience with the Huawei App Gallery is an advantage
  • Good know-how in keyword optimization along with relevant tools and processes
  • In-depth experience with A/B testing of creative assets on Android and on  iOS
  • Experience with CPPs, CSLs,  LiveOps and in-app events as well as familiarity with standard KPIs in the paid acquisition environment
  • Data-driven and analytical mindset together with excellent organisational and project management skills
  • Excellent English skills, other languages are a plus
  • Valid work permit to Austria

About Runtastic:

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  • 6 weeks of paid vacation (instead of the Austrian standard of 5 weeks) and up to 20% of your annual working time can be done remotely from abroad
  • Hybrid work set-up with the flexibility to work from home or from the office depending on your personal preferences as well as the team’s needs
  • Fancy offices with plenty of space for creativity and informal meetings, including the obligatory table tennis and foosball area
  • Workations (work remotely from abroad for up to 20% of your annual working time while getting to know a new place or visiting friends and family)
  • Learning and development budget for courses or conferences, in-house soft skills trainings and German language courses
  • Attractive discounts on adidas products and access to our corporate benefits platform that contains over 1.500 different discount offers and shops
  • Working café, terrace, and a play zone with table soccer for the well-deserved breaks
  • Ongoing company parties and sponsored team events
  • Quarterly "days of new ideas" (DONI) to try out new concepts & work with a variety of team members
  • Holistic health package including subsidized massages, free psychological support, and health screenings
  • Free fitness activities like running and yoga, free gym access, a calisthenics park on the rooftop terrace in Linz as well as budget for participating in sports events
  • Grocery vouchers of € 2 per working day as well as fresh fruit and vegetables, healthy snacks, ice cream, and beverages all day long in our offices
  • All-team breakfast, provided by the company, every 2 weeks
  • Visa sponsorship (incl. assistance from our in-house experts) and relocation package


Number of employees

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And here’s the fine print: Our salary range starts at EUR 54,503 gross annually (based on a 38.5 hours working week). Your actual offer depends on your skills and experience.

Additionally, learn more about our benefits package here.

Dora Rummel
Your contact
Dora Rummel
Talent Scout
+43 660 661 60 69