We strive for excellence, focus on finding the best possible solution, and take responsibility for our actions. We always give our best and encourage others to do the same. We are committed to constantly improving ourselves, our products,  and, ultimately, our users’ experience. 

Sense of Purpose

We care about our team, we care about our users and we care about our vision. We are passionate about building awesome products to ensure our company’s success. We are truly proud of the impact we have on people’s lives by improving their fitness.

Team Spirit

We value strong collaboration throughout the company. We appreciate various backgrounds, ideas, and skill sets, help each other out, and for sure know how to celebrate our success. We embrace our diversity and warmly welcome every open-minded person — as we know that in the end we are always stronger together.


We think BIG, aim high and set ourselves ambitious goals. We are flexible and proactively drive changes in our surroundings. We pursue a variety of opportunities in our daily actions in order to serve the company’s best interest and quest for success. 

Creator Cave

Data-based Decision Making

We respect our users’ data. We confirm our intuition with data by actively researching before drawing conclusions. We think analytically and act smartly by continuously measuring our work results.

Agile Mindset

We challenge the status-quo and flexibly adapt to constantly changing situations within the company and the industry. We welcome all input and keep the entrepreneurial spirit alive by allowing thoughtful autonomous decisions. We actively seek and provide feedback, don’t judge our failures, yet learn from them and continuously improve.