adidas Announces Next Phase in the Fight for the Oceans with Upscaled Commitment to the Parley Ocean School Program
Building upon the amazing success of Run For The Oceans 2018, adidas and Parley are investing the $1m raised last year in the Parley Ocean School Program, educating and empowering 100,000 youth in affected coastal areas to take a stand for our oceans. Sign-up opens for the Parley youth activist digital platform on World Oceans Day (June 8) with the goal of bringing the Parley Ocean School Program to a global level. adidas aims to motivate more runners than ever to lace up and Run For The Oceans with the Runtastic app. For every kilometer run between June 8 and 16, adidas will contribute $1 to the Parley Ocean Schools with the target of reaching a total of $1.5m this year. These funds are vital for the development of the digital platform and to raise awareness of marine plastic pollution.
Today, adidas Running is sharing the impact of the $1 million raised in 2018 from Run For The Oceans and is announcing that the global initiative will return once again on World Oceans Day, June 8, 2019, with the increased goal this year of raising $1.5 million to continue to invest in the education of future generations on the issue of marine plastic pollution.
In 2018, adidas created a global movement with Run For The Oceans, uniting nearly one million runners from around the world through the Runtastic app and raising $1 million for the company’s long-term partner Parley for the Oceans. To date, the money raised has helped directly educate and empower 100,000 youth and their families who are living in coastal areas affected by plastic pollution to take action as part of the Parley Ocean School Program. The partnership saw five million pairs of shoes created using recycled ocean plastic in 2018 alone.
In 2019, adidas is upping the pace of change. The introduction of the 2019 Parley range will see the company produce a landmark 11 million pairs of shoes using upcycled marine plastic waste. The campaign this year will also unite more runners in more locations than ever before to lace up and Run For The Oceans with Runtastic in order to reach its increased goal of $1.5m. For every kilometer completed between June 8 and 16, adidas will contribute $1 to Parley Ocean School programs, with every dollar going towards the next phase of the partnership to develop and launch the Parley youth activist platform.
With the aim of engaging more young people than ever before and inspiring long-term behavioral change, the platform will host a digital curriculum which equips schoolchildren with the skills, tools, and knowledge required to protect the planet’s oceans. It will also act as a digital space where young people can come together, share ideas, and gain access to events, mentors, and tools. Sign-ups will open for the Parley youth activist platform on World Oceans Day (June 8), with the goal of bringing the Parley Ocean School Program to a global level.
Through their partnership, adidas and Parley have collected vast amounts of plastic waste from marine environments and coastal communities, turning Ocean Plastic® into sportswear since 2015. Timed to coincide with Run For The Oceans 2019, adidas introduces its Alphabounce+ Parley and a full range of new sports apparel, ambitiously working towards its 2024 goal of eliminating the use of virgin polyester from all products.
The range is crafted from upcycled plastic waste delivering eco-innovation and style without compromising on performance. Parley Pro-Dye has also been used in the manufacturing process – it has the added aesthetic effect of creating a unique material pattern in each piece. The Alphabounce+ Parley is designed with maximum support and comfort in mind, with tuned forging, a welded lacing system, and an optimized fit. The stylish and sustainable apparel includes the men’s Parley 4KRFT Shorts and women’s Parley Believe This Tight, both made from at least 75% upcycled plastic waste.
To join the movement and Run For The Oceans between June 8 and 16, runners worldwide can sign up and track their runs by joining the Run For The Oceans challenge via the Runtastic (or Joyrun) app. For every kilometer run, adidas will contribute $1 to the Parley Ocean School (capped at $1.5 million). adidas will also host consumer events in New York, Barcelona, and Shanghai. For more information and to sign up, visit adidas.com/runfortheoceans.
Follow the conversation at @adidasrunning on Instagram, Facebook and Twitter and using #RunForTheOceans.
Founded in 2009, Runtastic has become a leader in the digital health and fitness space and provides mobile applications focused on running and bodyweight training as well as curated expert content. The Austrian-based company aims to offer the best possible running and training experience and motivate users to get in shape and embrace a healthy lifestyle. In August 2015, Runtastic was acquired by adidas with the goal to further develop and take the parent company's digital strategy to the next level.
With more than 277 million downloads and 140+ million registered users, Runtastic’s mobile apps track distance, speed, pace, duration, heart rate, calorie consumption, and route traveled (via maps) when running, biking, or engaging in other fitness activities. The results can then be viewed directly within the app, where users see their training history, get detailed data analysis, and compare their progress with others. In order to provide guidance and motivation in all areas of health and fitness, the Runtastic portfolio also includes training plans for running, bodyweight training and weight loss, to name a few. Whether you are a novice or an athlete, Runtastic apps make living a healthy, active lifestyle fun and easy. Additional information can be found at Runtastic.com or you can follow us on Facebook, Twitter, Instagram, or on the Runtastic blog.
Alberto Uncini Manganelli, General Manager Running, adidas
Cyrill Gutsch, Founder and CEO, Parley for the Oceans