Traditional timekeeping and technology collide with the new Runtastic Moment Wearable (US)
Runtastic Disrupts Wearable Market with Analog Watch that Tracks Steps, Sleep and MoreSan Francisco, CA | Published on: 04.09.2015
SAN FRANCISCO, CA – September 4, 2015 – Today Runtastic announced the Runtastic Moment, a brand new wearable that combines the fashion of a traditional watch with the functionality of a modern fitness tracker. Designed to meet the needs of all types of users, the Runtastic Moment is available in four unique styles that offer different size watch faces, types of bands and colors. Simply sync it with the Runtastic Me app and what looks like a traditional watch seamlessly turns into one of the most comprehensive fitness trackers on the market. This news comes on the heels of Runtastic announcing it was acquired by adidas Group for $240 million.
“Over the past few years, we have seen the majority of players in the health and fitness space –Runtastic included – try to address the needs of users with a diverse array of tracking devices,” said Florian Gschwandtner, CEO and co-founder of Runtastic. “Looking at the products currently available, we strongly felt there was a large gap between fashion and functionality. Therefore, we developed the Runtastic Moment to be an all-encompassing device that is easy to use, aesthetically pleasing and habit-forming.”
Features & Functionalities
The Runtastic Moment is an analog watch that allows users to track Steps & Distance, Active Minutes, Calories Burned, Sleep Cycles and Goals. Users can also monitor daily progress directly on the watch face via the Progress Indicator and set vibration alerts to go off after periods of inactivity. Waterproof up to 300 feet, the Moment can be worn during any type of activity – including swimming, diving or even showering. It does not require any charging, as it is powered by a standard battery.
A Design for Everyone
The Runtastic community is incredibly diverse, with users located around the world who speak different languages, are at different fitness levels and have a wide variety of goals. With this in mind, Runtastic recognizes that one size does not fit all. The company has therefore created the Runtastic Moment in ten unique designs, which are organized into four collections:
- Runtastic Moment Fun: Boasting an aluminium case, scratch-resistant glass and a comfortable silicon strap, the Moment Fun was designed for the playful, active types. It is available in four colors - raspberry, plum, sand and indigo – for $129.99.
- Runtastic Moment Basic: Similar to the Moment Fun, the Moment Basic has a larger display and is available in beige and black for $129.99.
- Runtastic Moment Elite: Designed for a more sophisticated look, the Moment Elite offers a stainless steel case, scratch-resistant glass and a top-quality black leather band for $179.99.
- Runtastic Moment Classic: With clean lines and a simplistic style, the Moment Classic offers a stainless steel case, scratch-resistant glass and a leather band - available in silver, gold and rose gold – for $179.99.
“We’re eager to connect with individuals who prioritize ease of use with convenience and style,” continued Gschwandtner. “A watch is the most common piece of jewelry for men and women, and we’re excited to provide our community with a top-quality product that allows them to simultaneously look great and collect interesting – potentially life-changing – data.”
Runtastic Me App
Last year, Runtastic launched the Runtastic Me app to serve as the dashboard for the Runtastic Orbit wearable. The app has now been further expanded to also work in correlation with the Runtastic Moment.
Data from the Runtastic Moment syncs wirelessly to the Runtastic Me app so users can effortlessly view their statistics and daily progress, and engage in gamification features such as Streaks, where they can set and break personal records. The app also provides detailed information about sleep cycles, including duration, and both light and deep sleep phases.
Where to Purchase Runtastic Moment
Customers located in the U.S. can purchase Runtastic hardware from the Runtastic Online Shop and in select retail stores in the near future.
Founded in 2009, Runtastic has rapidly grown into an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness. In August 2015, the company was acquired by adidas Group.
With more than 140 million downloads and 70 million registered users on Runtastic.com, Runtastic’s mobile applications sync directly with proprietary hardware to track distance, speed, pace, duration, heart rate, calorie consumption and route traveled (via maps) when running, biking or engaging in other exercise activities. The results can then be viewed directly within the app, via Runtastic GPS devices or on Runtastic.com, where users can view their online training log, get detailed data analysis and compare with others. Whether you are a novice or an athlete, Runtastic makes exercise easy and fun. Additional information can be found at Runtastic.com or you can follow us on Google+, Twitter, Facebook and Instagram.