Runtastic Presents adidas X Parley Run for the Oceans

New Campaign Leverages the Power of Sport to Raise Awareness for the Beauty and Fragility of the Oceans

New York, New York and Vienna, Austria | Published on: 22.04.2017

Summary

Today Runtastic – a leader in the digital health and fitness space that offers a comprehensive portfolio of apps, products and services for tracking and managing health and fitness data – announced the launch of a new environmental campaign, Run for the Oceans, in collaboration with adidas and Parley for the Oceans. At present, the threats to the marine ecosystem are many and growing. Among the greatest is marine plastic pollution, which presently endangers nature, the animal kingdom and the quality of life for all humans. Parley, a collaboration network and organization dedicated to raising awareness for the beauty and fragility of the oceans, unites various industries in projects that can end the destruction. Building on the momentum of the adidas x Parley partnership, Run for the Oceans aims to raise awareness around the state of the oceans by inviting individuals around the world to take action and run with Runtastic and show their support, one mile at a time.


Details

To expand on the celebration around World Oceans Day, June 8, and the excitement of the upcoming United Nations Ocean conference in New York City, between June 5 and June 11, runners around the world can join the movement by participating in a digital run supported by Runtastic. Interested parties can register via Runtastic on adidas.com/runfortheoceans beginning immediately; contribute mileage between June 5 and June 11; and keep an eye on the total distance covered by the international community of runners joining forces for the cause throughout the week.

The offline Run for the Oceans event will take place on June 8, World Oceans Day 2017 in New York City. The event will see runners, ocean ambassadors, influencers and special guests take to the streets of NYC for a very special nighttime event intended to raise awareness and spark discourse in an effort to create solutions and improve the health of the oceans.

"We’re so proud of this campaign and absolutely thrilled to be part of a movement to create change through sport," said Florian Gschwandtner, Runtastic CEO and Co-Founder. “Our company has always known and witnessed the power of running in transforming lives. With Run for the Oceans, we’re taking it one step further. It goes beyond personal health – it’s about springing into action for a cause that is greater than ourselves. It’s about doing what we can to make sure the world, our oceans and our futures are healthy.”

Run for the Oceans is the latest collaboration between Parley for the Oceans and adidas, who are amongst many powerful stakeholders working together to transform marine plastic pollution into high-performance sportswear. The partnership aims to set new industry standards and drive eco-innovation towards long-term solutions through the Parley AIR Strategy: Avoid, Intercept, Redesign. The adidas Parley UltraBOOST, UltraBOOST X and UltraBOOST Uncaged in an all fresh blue colourway inspired by the shades of the oceans, will be available for purchase on May 10, 2017. Learn more about this footwear, which reuses approximately 11 plastic bottles per pair, here: adidas.com/parley

“The new additions to the adidas x Parley collection are another step in our journey to creating one million pairs of UltraBOOST from up-cycled marine plastic,” said Mathias Amm, adidas Running Product Category Director. “As a global brand, we have a responsibility to help change the world for the better. These designs reflect our support for a great cause, while delivering the exceptional performance we are renowned for - a powerful combination, which we hope will excite and inspire our global community as much as it does us.”

 

About Runtastic
Founded in 2009, Runtastic has rapidly grown into an innovative portfolio of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness. In August 2015, the company was acquired by adidas.

With more than 210 million downloads and 110 million registered users on Runtastic.com, Runtastic’s mobile applications sync directly with proprietary hardware to track distance, speed, pace, duration, heart rate, calorie consumption and route traveled (via maps) when running, biking or engaging in other exercise activities. The results can then be viewed directly within the app, via Runtastic GPS devices or on Runtastic.com, where users can view their online training log, get detailed data analysis and compare with others. Whether you are a novice or an athlete, Runtastic makes exercise easy and fun. Additional information can be found at Runtastic.com or you can learn more on  Facebook, Instagram, Google+ and Twitter and on the Runtastic Blog.


 

About adidas and Parley
In April 2015, adidas announced a partnership with Parley for the Oceans, an environmental organization and collaboration network that raises awareness for the beauty and fragility of the oceans and implements comprehensive strategies to end their destruction.

As founding member, adidas supports Parley for the Oceans in its efforts in communication and education, research and development, direct action and eco innovation. The mutual focus is on Parley's comprehensive Ocean Plastic Program, which is led by the Parley A.I.R. Strategy (Avoid, Intercept, and Redesign) to end marine plastic pollution.

Through the Parley A.I.R Strategy, adidas is committed to reducing the use of virgin plastic in its products. Since adidas released the UltraBOOST Uncaged Parley, the first commercial footwear made with Parley Ocean Plastic™, the brand has broadened its portfolio of performance products using this material to swimming, outdoor, and football. The brand is committed to creating 1 million pairs of footwear with Parley Ocean Plastic™ by the end of 2017.

 

Find out more about the partnership:
www.adidas.com/parley

 

Learn more about Parley:
www.parley.tv

www.oceanplastic.com


Quotes

"We’re so proud of this campaign and absolutely thrilled to be part of a movement to create change through sport," said Florian Gschwandtner, Runtastic CEO and Co-Founder. “Our company has always known and witnessed the power of running in transforming lives. With Run for the Oceans, we’re taking it one step further. It goes beyond personal health – it’s about springing into action for a cause that is greater than ourselves. It’s about doing what we can to make sure the world, our oceans and our futures are healthy.”
“The new additions to the adidas x Parley collection are another step in our journey to creating one million pairs of UltraBOOST from up-cycled marine plastic,” said Mathias Amm, adidas Running Product Category Director. “As a global brand, we have a responsibility to help change the world for the better. These designs reflect our support for a great cause, while delivering the exceptional performance we are renowned for - a powerful combination, which we hope will excite and inspire our global community as much as it does us.”

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