adidas & Runtastic’s biggest-ever running movement united nearly one million runners against marine plastic pollution
adidas donated USD 1 million to save our oceans for the campaign that had Runtastic users around the globe track enough kilometers to run more than 300 times around the globe.Pasching | Published on: 12.07.2018
On Sunday, July 9th, adidas & Runtastic celebrated the closing of Run for the Oceans 2018, a four-week-long global running initiative to fight marine plastic pollution, in partnership with Parley for the Oceans, raising USD 1 million in donations this year alone.
During the month-long initiative Runtastic users, athletes, creators and adidas Runners were mobilized to join the movement, inspiring their friends and followers to run as many kilometers as possible and track their progress with Runtastic. Together, runners from across the world covered a total distance of more than 12 million kilometers, harnessing the power of sport to generate awareness for the cause.
“I'm impressed by the overwhelming response to the initiative and what we've accomplished together. It's great to see that so many people around the globe care – and are willing to actually contribute to saving and preserving our oceans for future generations,” says Florian Gschwandtner, Runtastic CEO and co-founder.
Andre Maestrini, General Manager, adidas Sports Business Units, adds: “Since 2015, adidas supports Parley in both its education and communication programs; it’s so inspiring to see the global running community come together for Run for the Oceans 2018, our most ambitious movement yet. Together with Parley we will continue to empower more and more people to use their love of running to spread awareness for the protection of our oceans.”
The money raised during Run for the Oceans will fund the Parley Ocean School initiative, which educates and empowers the next generation of Ocean Guardians through different experiences such as in-school and hands-on water activities. The program introduces youth to the underwater world and gives them the tools and inspiration to protect their future.
“Growing up in Sydney, the oceans have always been a big part of my life. It’s incredible to see that adidas are taking such significant and positive steps in helping everyone fight marine plastic pollution,” says Ian Thorpe, adidas swimming athlete and Australian Olympic Gold Medalist. “Together, we can protect the future of our oceans for everyone to enjoy.”
Over 13 cities around the world hosted their own Run for the Oceans events, including London, New York, LA, Paris, Barcelona, Milan, Berlin and Shanghai. Members of the adidas Runners community worldwide joined around 200 activities, along with athletes including Brazilian footballer Ricardo Kaká and German goalkeeper Marc-André ter Stegen, swim legend Ian Thorpe, Peruvian world-class surfer Gabriel Villarán, among many other ocean advocates.
For 2018, adidas has also launched a limited-edition UltraBOOST Parley and the UltraBOOST Parley Deep Ocean Blue, a visual representation that marine plastic pollution is not just a surface issue. One pair of the shoes prevent 11 plastic bottles from entering our oceans. As one of the leading sportswear brands in the world, adidas will continue to safeguard the oceans for future generations. Both shoes are available to purchase now in-store and on adidas.com/Parley.
Founded in 2009, Runtastic has rapidly grown into an innovative suite of apps, content and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness. In August 2015, the company was acquired by adidas Group.
With more than 253 million downloads and 132 million registered users, Runtastic’s mobile apps track distance, speed, pace, duration, heart rate, calorie consumption and route traveled (via maps) when running, biking or engaging in other fitness activities. The results can then be viewed directly within the app and also on Runtastic.com, where users see their online training history, get detailed data analysis and compare their progress with others. In order to provide guidance and motivation in all areas of health and fitness, the Runtastic portfolio also includes training plans and apps for bodyweight training, nutrition and step tracking, to name a few. Whether you are a novice or an athlete, Runtastic apps make living a healthy, active lifestyle fun and easy. Additional information can be found at Runtastic.com or you can follow us on Twitter, Facebook, Instagram or on the Runtastic blog.
About adidas x Parley for the Oceans
In April 2015, adidas announced a partnership with Parley for the Oceans, an organization that raises awareness about the beauty and fragility of the oceans. As a founding member, adidas supports Parley for the Oceans in its education and communication efforts, as well as its comprehensive Parley Ocean Plastic Program and Parley AIR Strategy (Avoid, Intercept, Redesign) that intends to end plastic pollution of the oceans.
FLORIAN GSCHWANDTNER, RUNTASTIC CEO/CPO AND CO-FOUNDER
Andre Maestrini, General Manager, adidas Sports Business Units
Ian Thorpe, adidas swimming athlete and Australian Olympic Gold Medalist