Category of Recipients Categories of Personal Data
adidas Data Controllers*
  • Activity information
  • Behavioural and Profile information
  • Community information
  • Contact Information
  • Creators Club information (only for members of the adidas Membership Program)
  • Device information
  • Identity information
  • Location information
  • Preference information
  • Purchase information
  • Size information
  • Social Media information
Advertising Agency Partners
  • Identity information: such as unique advertising-IDs
  • Device information
  • Location information
Data Analytics Solution Providers
  • Identity information
  • Device information
  • Location information
IT Cloud Solution Providers
  • Activity information
  • Location information
Customer Service Provider
  • Identity information
  • Contact information
  • Correspondence
Targeted Marketing Service Providers
  • Identity information
  • Contact information
  • Location information
  • Activity information
  • Device information
Payment Processing Providers
  • Identity information
  • Contact information
  • Purchase information
Third party Health and Fitness Service Providers (e.g. Apple Health, Google Fit, MyFitnessPal…)
  • at your own discretion
  • Activity information
  • Location information
Social Networks and Messenger Service Providers (e.g. Facebook, Twitter, WhatsApp…)
  • at your own discretion
  • Activity information
  • Location information
Local and national - government authorities , tax authorities, law enforcement agencies and judiciary
  • All Categories of Personal Data as requested by the enforcement authority.

Data Categories pursuant to CCPA (California Civil Code Section 1798.140(o))

Category of Recipients Categories of Personal Data
adidas Data Controllers*
  • Identifiers, such as name, email addresses, and billing and shipping address for online purchases, unique personal identifier, online identifier, Internet Protocol address, or other similar identifiers.
  • Categories of personal information described in the California Customer Records statute (California Civil Code Section 1798.80), including physical characteristics, payment information and, for employment candidates, education and employment history.
  • Characteristics of protected classifications under California law, such as gender and age (over 40).
  • Commercial information, including records of products or services purchased or purchasing habits.
  • Biometric information, including any exercise data and preferences you share with us.
  • Internet and other similar network activity, such as browsing history or information regarding a consumer’s interaction with our website or products.
  • Geolocation data.
  • Audio and visual information, such as pictures you may upload to our site and recorded customer services calls.
Advertising Agency Partners
  • Identifiers, such as name, email addresses, and billing and shipping address for online purchases, unique personal identifier, online identifier, Internet Protocol address, or other similar identifiers.
  • Internet and other similar network activity, such as browsing history or information regarding a consumer’s interaction with our website or products.
  • Geolocation data.
Data Analytics Solution Providers
  • Identifiers, such as name, email addresses, and billing and shipping address for online purchases, unique personal identifier, online identifier, Internet Protocol address, or other similar identifiers.
  • Internet and other similar network activity, such as browsing history or information regarding a consumer’s interaction with our website or products.
  • Geolocation data.
IT Cloud Solution Providers
  • Audio and visual information, such as pictures you may upload to our site and recorded customer services calls.
  • Geolocation data.
Customer Service Provider
  • Identifiers, such as name, email addresses, and billing and shipping address for online purchases, unique personal identifier, online identifier, Internet Protocol address, or other similar identifiers.
  • Categories of personal information described in the California Customer Records statute (California Civil Code Section 1798.80), including physical characteristics, payment information and, for employment candidates, education and employment history.
  • Audio and visual information, such as pictures you may upload to our site and recorded customer services calls.
Targeted Marketing Service Providers
  • Identifiers, such as name, email addresses, and billing and shipping address for online purchases, unique personal identifier, online identifier, Internet Protocol address, or other similar identifiers.
  • Categories of personal information described in the California Customer Records statute (California Civil Code Section 1798.80), including physical characteristics, payment information and, for employment candidates, education and employment history.
  • Geolocation data.
  • Biometric information, including any exercise data and preferences you share with us.
  • Internet and other similar network activity, such as browsing history or information regarding a consumer’s interaction with our website or products.
  • Biometric information, including any exercise data and preferences you share with us.
Payment Processing Providers
  • Identifiers, such as name, email addresses, and billing and shipping address for online purchases, unique personal identifier, online identifier, Internet Protocol address, or other similar identifiers.
  • Categories of personal information described in the California Customer Records statute (California Civil Code Section 1798.80), including physical characteristics, payment information and, for employment candidates, education and employment history.
  • Commercial information, including records of products or services purchased or purchasing habits.
Third party Health and Fitness Service Providers (e.g. Apple Health, Google Fit, MyFitnessPal…) at your own discretion
  • Biometric information, including any exercise data and preferences you share with us.
  • Geolocation data.
  • Audio and visual information, such as pictures you may upload to our site and recorded customer services calls.
Social Networks and Messenger Service Providers (e.g. Facebook, Twitter, WhatsApp…) at your own discretion
  • Biometric information, including any exercise data and preferences you share with us.
  • Geolocation data.
  • Audio and visual information, such as pictures you may upload to our site and recorded customer services calls.
Local and national - government authorities , tax authorities, law enforcement agencies and judiciary
  • All Categories of Personal Data as requested by the enforcement authority.

*adidas AG is a Joint Controller for all locations with the adidas Local Selling Entity (see here).