Runtastic is a leader in the digital health and fitness space, providing optimized tracking solutions for collecting, managing and analyzing running and training data, as well as curated content. Since 2015, the Austrian company is part of the adidas family and continues to develop specialized running and training apps to pursue the companies’ shared vision: Through sport, we have the power to change lives. With personalized training plans, motivating features and educational content, Runtastic wants to create the best possible running and training experiences to encourage every individual to live a more aware and active lifestyle, leading to a longer and happier life.
The initial idea for Runtastic was born during a university project, where two of our founders, René Giretzlehner and Christian Kaar, worked on tracking sailboats during races. When the other two founders, Florian Gschwandtner and Alfred Luger, joined, the four of them decided to apply the original concept to a mass market with more popular activities, such as running, biking, and walking. After tinkering with a few ideas, they came up with the idea of the Runtastic app. And, that’s how it all started in the fall of 2009.
The year of Runtastic’s 10th anniversary turned out to be a year of change. At the end of 2018, co-founder and former CEO Florian Gschwandtner decided to leave the company and the search for a new company leader started. By the end of May 2019, experienced Silicon Valley executive and passionate trail runner Scott Dunlap had taken over the lead.
At the beginning of 2019, Runtastic made a strategic shift from its past multi-app strategy towards a leaner, more focused approach with the aim to provide the best digital running and training experiences. While many of the old apps were taken out of the app stores step by step and also web functionalities were discontinued, all efforts are now focused on further developing the two main apps, rebranded from Runtastic and Results to adidas Running and adidas Training in September 2019.
Moving closer to parent company adidas was a logical next step in order to leverage the combined knowledge and experience between one of the world’s leading sporting goods companies and the internationally famous app developer – always with the goal to provide added value and the best possible user experience.
Not only does Runtastic offer its apps in 10 languages to cover a large part of the global market – also the team of people behind the apps has become a melting pot of different cultures from all over the world. More than 280 employees from over 41 different nations are constantly working together on creating even better products, content and experiences.
Through sport, we have the power to change lives – and the world. In recent years, adidas and Runtastic have extended their shared vision to the idea of creating movements and sustainability projects like Run For The Oceans or Run Wild to mobilize athletes and fitness enthusiasts all over the world to save our planet together.
One month after founding, the Runtastic app was available for iOS already. Later that year, Runtastic.com went live and has been the home of the Runtastic portfolio for the past ten years.
In May of 2010, the Runtastic app for Android was launched.
By the beginning of 2011, the Runtastic app had already been downloaded over one million times and the company decided to follow a multi-app strategy. Apps like the Road Bike and the Mountain Bike apps, as well as additional training plans, were the beginning of a constantly growing portfolio.
Runtastic’s success story rapidly continued when the first Runtastic hardware products, like the GPS Watch, Sport Armband and Heart Rate Monitor, were launched. Meanwhile, the apps reached over 10 million downloads.
In addition to the invention of Story Running, a unique, innovative running experience, and the launch of the Libra Smartscale later in the year, another milestone was reached when the German publishing house, Axel Springer, bought a large portion of the company’s shares.
With 24-hour activity tracker Orbit the first Runtastic wearable was launched. The armband tracked steps, active minutes, served as a display for the Runtastic app and even tracked sleep cycles and quality at night.
An innovative progression of the Orbit, the Runtastic Moment activity tracker in the form of different watch designs, from sporty to elegant, was launched. In November, bodyweight training app Runtastic Results hit the markets.
Full focus on further developing the main apps led to the creation of new features, training plans specifically designed for women, and major app updates.
With the launch of healthy recipes app Runtasty, followed by the calorie tracking app Balance with different nutrition plans, this year was all about food and nutrition as another vital pillar of a healthy lifestyle. In addition, the first edition of sustainability project Run For The Oceans marked a big milestone on the quest to contribute to a better future.
Local adidas Runners communities were integrated in the Runtastic app to allow users all around the world to connect with fellow runners both online and offline.
The Runtastic and Results apps were rebranded as adidas Running and adidas Training, and relaunched in a global campaign. The company was renamed adidas Runtastic.
As the COVID-19 pandemic spread throughout the world, adidas Runtastic created the #HOMETEAMHERO Challenge to motivate people to stay healthy, and to raise funds for front line health workers and research. The amazing result: a total of 2.5M active hours were collected and an additional $1 million was donated to the WHO COVID-19 Solidarity Response Fund!
The global challenge Run For The Oceans attracts over 5 million participants, becoming the worlds largest participatory athletic event, and the largest environmental movement of all time. For each km that was run/walked, adidas and Parley for the Oceans removed the equivalent of 10 plastic bottles from oceans and beaches, reaching a total of 500,000 lbs.