adidas Runtastic

In a nutshell

Runtastic is a leader in the digital health and fitness space, providing optimized tracking solutions for collecting, managing and analyzing running and training data, as well as curated content. Since 2015, the Austrian company is part of the adidas family and continues to develop specialized running and training apps to pursue the companies’ shared vision: Through sport, we have the power to change lives. With personalized training plans, motivating features and educational content, Runtastic wants to create the best possible running and training experiences to encourage every individual to live a more aware and active lifestyle, leading to a longer and happier life.

How it all began

The initial idea was born during a university project, where two of our founders, René Giretzlehner and Christian Kaar, worked on tracking sailboats during races. When the other two founders, Florian Gschwandtner and Alfred Luger, joined, the four of them decided to apply the original concept to a mass market with more popular activities, such as running, biking, and walking. After tinkering with a few ideas, they came up with the idea of the Runtastic app. And, that’s how it all started in the fall of 2009.

2019: the start of a new era

The year of Runtastic’s 10th anniversary turned out to be a year of change. At the end of 2018, co-founder and former CEO Florian Gschwandtner decided to leave the company and the search for a new company leader started. By the end of May 2019, experienced Silicon Valley executive and passionate trail runner Scott Dunlap had taken over the lead.

At the beginning of 2019, Runtastic made a strategic shift from its past multi-app strategy towards a leaner, more focused approach with the aim to provide the best digital running and training experiences. While many of the old apps were taken out of the app stores step by step and also web functionalities were discontinued, all efforts are now focused on further developing the two main apps, rebranded from Runtastic and Results to adidas Running and adidas Training by Runtastic in September 2019.

Moving closer to parent company adidas was a logical next step in order to leverage the combined knowledge and experience between one of the world’s leading sporting goods companies and the internationally famous app developer – always with the goal to provide added value and the best possible user experience.

Who we are

The team: Growing international

Not only does Runtastic offer its apps in 15 languages to cover a large part of the global market – also the team of people behind the apps has become a melting pot of different cultures from all over the world. More than 250 employees from over 36 different nations are constantly working together on creating even better products, content and experiences.

TOGETHER FOR A BETTER FUTURE

Through sport, we have the power to change lives – and the world. In recent years, adidas and Runtastic have extended their shared vision to the idea of creating movements and sustainability projects like Run For The Oceans to mobilize athletes and fitness enthusiasts all over the world to save our planet together.


Facts & Figures

Registered Users

152+ million

Appstore Downloads

289+ million

App Languages

15

Employees

250+

Nationalities

36

Fans & Followers

5.2 million

Appstore Rating

4.4

The founders

Florian Gschwandtner

The former CEO of Runtastic, Florian, co-founded the company at the age of 26. After his second Master’s degree and a few months as a “regular employee,” he saw a great opportunity and decided to go in a new direction and start his own business. After almost a decade of leading the company to success, Florian made the tough decision to leave the company he had put his heart and soul into at the end of 2018 in order to explore the world. During his tenure as CEO, Florian was responsible for most of the ideas and concepts behind the ever-growing suite of exciting Runtastic products and services. He was also the public face of the company and often seen at industry events, conferences, and expos. He always loved and still loves to interact with the crowd and share his enthusiasm for fitness!

René Giretzlehner

René is one of the co-founders and studied Mobile Computing. It was a project he developed with Christian during their studies that kick-started the concept that led to the Runtastic app. The passionate technician and programmer loves to solve complex issues and balance his work life with surfing, cycling, etc. Together with Christian, René built, led and inspired the tech teams at Runtastic, and has been key in the scaling of the business. In summer 2019, René decided to leave the company to pursue new opportunities.

Christian Kaar

Christian is a member of the founding team and acts as CTO at Runtastic. He studied Mobile Computing and personifies the perfect mix between a true technician and a relaxed, funny guy. No matter how many troubles or stressful situations seem to be swirling around him, Christian always has the right answers and a calm, clear vision of what must come next. In addition to his passion for Runtastic, the number cruncher with a soft spot for sweets loves to play soccer and spend time in nature, be it running, hiking, skiing or cycling.

Alfred Luger

Alfred is COO and another co-founder of Runtastic. His degree in Economics makes him the one and only non-technician in the founder team. Alfred, who likes to play chess and cards, is known for his incredibly strong willpower and willingness to take on new challenges. During recent years, he discovered his passion for running and can now look back on several half and full marathons and even an Iron Man. Alfred’s story perfectly illustrates the motivational power of the adidas Runtastic apps.


Products over time

  • 2009:

    One month after founding, the Runtastic app was available for iOS already. Later that year, Runtastic.com went live and has been the home of the Runtastic portfolio for the past ten years.

  • 2010:

    In May of 2010, the Runtastic app for Android was launched.

  • 2011:

    By the beginning of 2011, the Runtastic app had already been downloaded over one million times and the company decided to follow a multi-app strategy. Apps like the Road Bike and the Mountain Bike apps, as well as additional training plans, were the beginning of a constantly growing portfolio.

  • 2012:

    Runtastic’s success story rapidly continued when the first Runtastic hardware products, like the GPS Watch, Sport Armband and Heart Rate Monitor, were launched. Meanwhile, the apps reached over 10 million downloads.

  • 2013:

    In addition to the invention of Story Running, a unique, innovative running experience, and the launch of the Libra Smartscale later in the year, another milestone was reached when Axel Springer bought a large portion of the company’s shares.

  • 2014:

    With 24-hour activity tracker Orbit the first Runtastic wearable was launched. The armband tracked steps, active minutes, served as a display for the Runtastic app and even tracked sleep cycles and quality at night.

  • 2015:

    An innovative progression of the Orbit, the Runtastic Moment activity tracker in the form of different watch designs, from sporty to elegant, was launched. In November, bodyweight training app Runtastic Results hit the markets.

  • 2016:

    Full focus on further developing the main apps led to the creation of new features, training plans specifically designed for women, and major app updates.

  • 2017:

    With the launch of healthy recipes app Runtasty, followed by the calorie tracking app Balance with different nutrition plans, this year was all about food and nutrition as another vital pillar of a healthy lifestyle. In addition, the first edition of sustainability project Run For The Oceans marked a big milestone on the quest to contribute to a better future.

  • 2018:

    Local adidas Runners communities were integrated in the Runtastic app to allow users all around the world to connect with fellow runners both online and offline.