RUN WILD 2021
Challenge in the adidas Running App
Run Wild is a purpose-driven, global, ten-day digital running challenge in the adidas Running app.
In collaboration with the United Nations Environment Programme, S.P.E.C.I.E.S, Internet of Elephants, adidas Terrex, ultra-runner Timothy Olson, and our amazing tracking and collaboration partners, adidas Runtastic set the ultimate goal to engage existing and new users to get active. At the same time, Run Wild 2021 educated runners around the topics of human impact on wild spaces and what we can do to better preserve and protect the mountains for us all.
Run Wild to reconnect with nature and remember why mountain ecosystems are worth protecting!
In fall 2021, adidas Running users raced against Gaia, a mountain lion living in the Pacific Northwest. As Gaia roamed her territory for ten days, we were tracking the distance she covered each day. As users logged their activities during the challenge, they could see how far they ran in comparison. Activities like running, treadmill, walking, hiking, virtual running, and trail running all counted toward the completion of the challenge.
Together we can make positive change: For Run Wild 2021, adidas Runtastic partnered up with GoPro, Kinomap, MyFitnessPal, Polar, SUDA Outdoor, and The Conqueror Challenge.
Those partners spread the message of Run Wild to their communities and users via their channels. To keep the challenge participants’ motivation high, our contributors also provided great prizes.
Unconventional collaborations can bring the urgency of environmental action to the attention of people worldwide. For Run Wild 2021, adidas Runtastic partnered up with the United Nations Environment Programme, S.P.E.C.I.E.S, and Internet of Elephants to activate the running community to reconnect with nature and protect mountain ecosystems.
“Thanks to our collaboration with adidas Outdoor, our conservation, and contributor partners, the Run Wild Challenge has grown into one of the biggest participatory athletic events to build awareness for human impact on wild spaces and the animals who live there. This is an important message, and with the unique format of the Run Wild Challenge, we have the opportunity to educate millions of people while having fun at the same time.”
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