RUN WILD 2020
Total Participants
Collected Kilometers
Endangered Species
Challenges in the adidas Running App
Conversation Partners
Tracking Partners
Run Wild is a purpose-driven, global, ten day digital running challenge in the adidas Running app.
In collaboration with the United Nations Environment Programme, Internet of Elephants, our tracking partners Polar, Suunto and many more, adidas Runtastic set the ultimate goal to engage existing and new users to be active. At the same time, Run Wild 2020 educates and rallies runners around the topics of endangered species and threatened wildlife.
Adjany the elephant, Tendrel Zangmo the Bengal tiger, or Pamoja the pangolin: with 3 challenges in the adidas Running app for beginners, intermediate, and pro runners, participants could choose which animal they would like to compete against. Whether running, treadmill, walking, virtual running, or trail running – all these counted toward the completion of the Run Wild Challenge.
Together we can make positive change. For Run Wild 2020, adidas Runtastic partnered up with Polar and Suunto to offer tracking with and discounts for their devices to log activities and connect users from all around the world.
The common goal: 1 million participants for 1 million threatened species to raise awareness for endangered species and advocate for greater biodiversity protection globally.
Unconventional collaborations can bring the urgency of environmental action to the attention of people and policymakers worldwide. For Run Wild 2020, adidas Runtastic partnered up with Space for Giants, the Bhutan Tiger Center and The Pangolin Project to represent the interests of all threatened species at the UN General Assembly Biodiversity Summit.
“We urgently need to engage millions more people with wildlife and nature if we want to turn the tide of the extinction of wildlife, and in order to do that we have to be unconventional and daring. We believe the key is to connect people to the stories of individual wild animals, to make it fun, and do so on channels where people are already doing things they love. Our collaboration with adidas Runtastic enables us to bring all these engagement mechanisms together to build an army of urban conservationists. We’re incredibly excited that adidas Runtastic is opening up their platform of tens of millions of users for conservation purposes.”
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