RUN FOR THE OCEANS 2021
Plastic Cleaned Up
Did you know that marine plastic pollution is one of the biggest environmental issues in the world today? 150 – that’s the number of million tons of plastic in our oceans worldwide.
With the Run For The Oceans campaign in 2021, adidas Runtastic and Parley’s Global Cleanup Network came together to fight and raise awareness for this environmental problem.
Together we want to save the oceans! 5 million runners worldwide came together to collect kilometers and raise awareness for marine plastic pollution.
The motto: 1 km run = the equivalent weight of 10 plastic bottles cleaned-up (up to 500.000 pounds)
Whether running, treadmill, virtual running, trail running, plogging, walking, nordic walking, and wheelchair activities – all of these activities contributed to completing the challenge in the adidas Running app.
In the year 2050 there will be more plastic than fish in our oceans. That is the terrifying conclusion of numerous experts.
This is exactly where Parley’s Global Cleanup Network comes in: The initiative works to protect marine environments from plastic pollution and other threats. The cleanup collaborations remove plastic waste from beaches, remote islands, rivers, mangroves, and high seas, and intercept ocean-bound plastics in coastal communities.
Plastic pollution is a global problem that can only be combated long term with the help of a large number of active people. To build support for Run For The Oceans, adidas Runtastic teamed up with several partners: In collaboration with Polar, Suunto, Garmin, Zwift und Kinomap, a total of +56 million kilometers were collected – what a success!
MyFitnessPal, Keller sMiles, Outdooractive, VitalityRunning, The Conqueror Challenges, RunMotion, and REBO: To spread the Run For The Ocean message to as many athletes as possible, we were working with even more fantastic partners that our users could get active with.
“Since we started our global running movement for the oceans back in 2017, our big goal always was to inspire people around the world not only to Run For The Oceans, but also to change their shopping habits and avoid single-use plastics wherever possible. Collaboration with like-minded corporate partners is the key to success for this goal and for pursuing our big mission to protect our planet. Every step counts, and if we all take just a few steps in the right direction, we can make things better.”
Are you interested in our products and want to collaborate with us? Send us your contact details. Our partnerships managers will get in touch with you soon.